In today’s technological world, the news reporting via internet, newspapers, etc, seem to leap across boundaries. The other day, I was browsing through some soccer fan sites, and I noticed that many of the websites had the same pictures of our favorite football players. Interestingly, some of those websites claim rights to the photos and clearly state that if anyone wants to use their pictures had to get their permission. I don’t know if that’s what makes any fan site legitimate, but it makes me wonder who really owns the photos. Also, can other people retain rights over photos that they did not take?
To move on with this point, I refer to the case with the iconic “Obey”
photo of Obama staring wisely into the distance. (Interestingly, a gajillion versions of this picture and manipulations of this picture pop up when you type “obey obama” into google.) Today, we have the FCC patrolling the rights to broadcast media, but the internet is still up in the air. In
Fairey v. The Associated Press, Shepard Fairey filed a lawsuit against the Associated Press asking the judge to declare that he was protected from copyright infringement with his artwork. The defense against copyright infringement is the “fair use” clause of copyright law.
Fair use requires that the new work does not violate the exclusive rights of the copyright owner, and the works reproduced for the purpose of criticism, comment, news reporting, teaching, research, and personal consumption is allowed. It also depends on the court’s application of whether: (1) the purpose and character of the use, including whether the use is of a commercial nature or is for nonprofit educational purposes; (2) the nature of the copyrighted work; (3) the amount and substantiality of the portion used in relation to the copyrighted work as a whole; and (4) the effect of the use upon the potential market for the copyrighted work, including the extent to which the use diminishes the economic value of the work.
Fairey took the original photograph taken by
Mannie Garcia and, according to his lawyer, created a “stunning, abstracted and idealized visual image that created powerful new meaning and conveys a radically different message.” I laughed to myself or maybe even out loud, at my computer…by myself, when I read this. Fairey is known as an unconventional artist. He is part of the guerrilla-style art movement that has its origins from graffiti. Like graffiti, Fairey’s work can probably be found illegally displayed on public buildings and signs. His track record exposes that he was arrested in Boston for illegally pasting his work around the city. Surprise! The lawsuit was a pre-emptive strike on Fairey’s end, due to the fact that only one month prior to the lawsuit, AP had demanded that he fork over a portion of the profits he made from the photo. Interestingly enough, Mannie Garcia stated, “I don’t condone people taking things, just because they can, off the Internet, but in this case I think it’s a very unique situation. If you put all the legal stuff away, I’m so proud of the photograph and that Fairey did what he did artistically with it, and the effect it’s had.”
I indulge my artsy-fartsy side in that I believe that Shepard Fairey’s work is indeed original, because, like Andy Warhol’s
Campbell’s Soup Cans, he took something that was already created and made it his own. The new image, although an alteration, is now an new piece of work. BUT, I do feel bad for Mannie Garcia. Maybe instead of paying off AP from photo profits, maybe Fairey should give it to Garcia. Recently, AP released
news that they were launching a campaign against copyright infringement on the internet. Newsman Howard Beale stated that they will "no longer stand by and watch others walk off with our work under misguided legal theories. We are mad as hell, and we are not going to take it any more." An attempt to control the use of quotes and photographs on the internet?!?! A brave step by AP, but I have a feeling that in the end, the people (bloggers included) shall prevail. Sorry AP.